Sources & Attribution
Understand where users come from and what sources produce long-term value (not just volume).
Model Explanation:
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Source Detail
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Funnel
Quality Signals
Top Campaigns (from this source)
| Campaign | Exposed | Engaged | Donations |
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Top Content (from this source)
| Content | Completions | Rewatch | Share |
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Cohorts from This Source
Attribution Impact (Demo)
Compare credit by model
Switching attribution changes how donation credit is distributed across sources. This helps staff avoid false conclusions.
| Source | Donation Credit | Notes |
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Transparency Rule
The portal must always show which model is being used and why. No silent changes.
Source Integrity Score (Demo)
Beyond first donation
Measures long-term value: retention, depth, recurring donations, and low fatigue signals.